Pet City Group (“Pet City”) is the clear leader in the specialist pet care retail market in Greece with over 90 stores, 3 e-commerce shops, over 3,5 million customers, over 17 thousand unique products and over 800 employees.

Our majority shareholders, BC Partners, are one of the largest and most experienced private equity groups in Europe, with funds under management in excess of €34 billion and a significant investment track record in the pet and the broader animal health space. Notably, aside from Pet City, BC Partners are also the current majority shareholders of PetSmart (largest brick-and-mortar specialist pet retailer in North America with over 1,650 stores), Chewy (largest online specialist pet retailer in North America) and VetPartners (one of the largest and fastest growing operators of veterinary practices in Europe). In addition, BC Partners used to be the owners of Antelliq, a global leader in animal intelligence, which they sold to Merck in 2019.

Pet City was founded in 1988 as a family-owned wholesale business. From 1988 to 1995 the company operated as importer, wholesaler and distributor of pet products to more than 1,500 pet shops in Greece. In 1996, the company expanded its business into retail, with its first retail store in Paiania, Athens, Greece. From that day on, Pet City has managed to become and remain the leading specialty retailer of products and services for pets, across all aspects and stages of their lives.

Today, Pet City holds over 30% share of the non-supermarket pet market and generated approximately €52 million in sales in 2021 and estimates to reach €60 million in 2022. Pet City operates a network of 90 stores, which is over 7x bigger than that of the next largest specialist competitor in Greece. The company’s footprint is currently focused on the Attica region with a rapidly growing presence in other key urban centres in Greece. According to the company’s strategic plan, Pet City will reach 200 stores until 2027 in Greece and will also expand in the Balkans. In addition, the company recently celebrated the opening of its first franchise store in the Paros Island. In addition to its rapidly growing retail store network, we have also established three e-commerce platforms, Pet City, Petamazon and Pet Leader B2B in order to meet the ever-changing needs of our over 3,2 million retail and wholesale customers. Pet City and Petamazon are retail e-shops with a full range of pet products. Pet Leader B2B was created in order to supply 1500 pet shops all over Greece. The basic aspiration is to be the link between the biggest company abroad and all pet shops in Greece, no matter its size.

The company offers a wide assortment of over 17,000 unique products to its customers, including major international and specialized niche brands. Hundreds of these products are procured to the Greek market exclusively by Pet City, while the company has been developing its own private label lines to cater to the specific needs of its customers in key segments of the Greek pet care market. Apart from pet supplies, Pet City also offers a range of pet care services, including grooming and veterinarian care. Case in point is “Vet City”, the company’s veterinarian centre co-located with Pet City’s Glyfada store, which is equipped with the latest medical facilities and staffed with highly experienced veterinarians. Committed to continuously strengthening and broadening its relationship with the Greek consumers, we constantly strive to establish new, lasting relationships with local and international product and service suppliers to further expand our portfolio and offer even greater value to our customers.

Pet City’s operations are hosted in state-of-the-art facilities in Koropi, Athens, Greece. The company’s headquarters and logistics hub span an area of 25,000 m², with a total logistics capacity of over 15,000 pallets. The Koropi headquarters also host the “Pet City Academy”, which is a platform for the company’s 800+ employees to receive regular training programmes and participate in seminars. We place paramount emphasis on the continued growth of our store and headquarter employees, as they have been the main engine of the company’s successful past and the key source of our future growth.

At Pet City, we are also deeply committed to the protection of animals and of our environment. As such, we regularly organize and partake in several relevant initiatives and have developed strong relationships with animal welfare authorities and charities that support stray animals. Even more importantly, we are trying to educate people into shaping a unified culture on treating animals with love and respect. One of the key tenets of our history and a guiding principle for our future is to always stay true to our core values: love, trust and responsibility towards people, animals, and the environment.